Kobe Bryant was an early investor in BodyArmor.Ĭoca-Cola is paying for the acquisition in cash. Body, perceives and judges of the Senfation of all the Bfa - fentient Parts. 2 brand over the past 10 years and generates $1.4 billion in retail sales, according to the companies. Armour, ufed anciently to defend the Arm. PepsiCo-owned Gatorade is still the 500-pound gorilla in the performance beverage category but BodyArmor has become the distant No. After Coca Cola acquired a minority stake in the sports drink company on Tuesday, the Black Mambas shares are now worth an estimated 200 million. “BodyArmor has been a great addition to the system lineup over the last three years, and the company has driven continuous innovation in hydration and health-and-wellness products,” Alfredo Rivera, president of the North America operating unit of Coca-Cola said in a statement. It’s the second beverage Repole sold to Coca-Cola, which acquired Glaceau - the maker of Vitaminwater - for $4.1 billion in 2007.Ĭoca-Cola first invested in BodyArmour in 2018, taking 15 percent stake in the company, which generated sales of $250 million at the time, according to The Journal.īodyArmor also has endorsement deals with baseball player Mike Trout and another NBA star, James Harden. Bryant’s widow, Vanessa, and his children. With BODYARMOR Sports Drink, BODYARMOR LYTE Sports Drink and BODYARMOR SportWater, we continue to deliver Superior Hydration no matter your game. At the time of his death, Bryant was BodyArmor’s fourth-largest shareholder. “I couldn’t be more excited to become part of the Coca-Cola family and set our sights on the future.” BODYARMOR is dedicated to providing today’s athletes the best in sports nutrition & hydration. “If it wasn’t for Kobe Bryant’s vision and belief, BodyArmor would not have been able to achieve the success we had,” said co-founder Mike Repole. The brand already has endorsement deals with pro athletes.
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